Jeroen Struben

Jeroen is Associate Professor of Strategy and Organisation at emlyon business school. A social and systems scientist of sustainability dynamics, his main research focuses on processes of market formation and societal change towards sustainability. In his research, with contexts including alternative mobility and nutritious food, he asks “how do alternative products and practices penetrate in the marketplace – or society at large, rather than falter?”. To analyse this, he studies the over-time interactions across stakeholders working through both social and material adoption challenges - the joint development of consumer familiarization, complementary infrastructure, and technology improvement. Jeroen also examines the persistence and dynamics of gender segregation, forming an exemplary case for studying societal gender and other inequality more broadly. Together his research produces insights for scholars and practitioners about coordination and collective action across organisations, industries and governments, about dynamics of consumer choice, and about sustainability transformations. Through his research he has worked with organisations across a variety of sectors ranging from automotive (Ford, GM, SAIC Shanghai), to energy (Shell, National Renewable Energy Laboratory, United States Department of Energy (DOE), Johnson Controls China), public health (PHAC), and to fisheries (NOAA, GCDC). Jeroen teaches topics related to systems thinking, sustainability, and innovation & market transformation. He received his PhD at MIT’s Sloan School of Management and holds an MSc in Physics from Delft University of Technology. See his published work below, on Research Gate and Google Scholar and on his emlyon academic page. 


Peer-Reviewed Articles

Book chapters

  • Lee, B., Georgallis, P.P. and Struben, J., 2022. Sustainable entrepreneurship under market uncertainty: opportunities, challenges and impact. In Handbook on the Business of Sustainability (pp. 252-272). Edward Elgar Publishing.

  • Papachristos, George and Jeroen Struben (2019) “System Dynamics Methodology and Research: Opportunities for Transitions Research.” Ch 8 In: Moallemi E. and F. de Haan (Eds) Modelling Transitions: Virtues, Vices, Visions of the Future (1st ed., pp. 119-138), Routledge, Abingdon-on-Thames.

  • Struben, Jeroen, John Sterman, and David Keith (2015) “Parameter and Confidence Interval Estimation in Dynamic Models: Maximum Likelihood and Bootstrapping Methods” Ch 1. In: Oliva, R, N. Osgood, and H. Rahmandad (Eds) Analytical Methods for Dynamic Modelers, MIT Press, Cambridge MA.

  • Etzion, Dror and Jeroen Struben (2014) “Better Place: Shifting Paradigms in the Automotive Industry” In: Pirson, M., (Ed) Case Studies in Social Entrepreneurship, The Oikos Collection V4, (October 2014). Originally published as: Etzion, Dror and Jeroen Struben (2011) “Better Place: Shifting Paradigms in the Automotive Industry”.