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Market Formation Dynamics

Research

Our research program on dynamics of market formation consists of both context-specific and generic projects. The main context-specific projects focus respectively on alternative fuel vehicles and mobility, nutritious food, and on how AI affects the working of markets. The generic projects examine the role of collective action in market formation and on the role of social influence in the acceptance of new product categories.

Context specific:

Chess Tournament

Gender segregation dynamics: Women participation and performance in competitive chess in the Netherlands

Research project on understanding the dynamics of gender segregation in competitive chess with focus on the interaction between multiple factors underlying these dynamics.

How can we overcome transition challenges towards low carbon transportation?

Research project on dynamics of and strategies for market formation for alternative fuel vehicles

Preparing Fruit Juice

How can food markets transform to become sustainable and equitable?

Research project on dynamics of and strategies for market formation for nutritious food

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How does artificial intelligence (AI) affect value creation and practices within markets, ecosystems, and communities?

Research project on how the use of artificial intelligence affects practices, playing styles, and competitive advantage in the global chess world

Generic theory:

What is the role of social influence on consumer choice in new product/
category building?

Organizational theory and strategy research on dynamics of category emergence

When is collective action necessary to enable market formation? What are challenges to achieving this?

Organizational theory and strategy research on collective action during market formation

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