Privacy policy

We are committed to protecting your personal information and being transparent about what information we hold about you. This policy explains how we gather and process your personal information.

The purpose of this policy is to give you a clear explanation about the information we collect from you directly and via third parties. If you have further questions about this policy, please contact struben@em-lyon.com
 

How and why we collect your data
 

We collect information about you in the following ways:

  • When you contact us we may store the personal information that you send us (for example your name, email, telephone number, organization, address) for the purpose of responding to your query
     

  • When you use our website we make a note of how you access our website (i.e. from a computer, or a mobile device), and what parts of our website you use, using "cookies". This information helps us to understand how users interact with the website which in turn helps us to improve site content. Please see the cookies page for details of the cookies we use and how you can control them


How we use your data


We collect this information for the following purposes only:

  • To respond to your queries

  • To provide and operate the Market Formation Dynamics website;

  • To create aggregated statistical data and other aggregated and/or inferred non-personal information to assess the popularity of the webpages on our website and how we perform in providing content to you.


Legal basis for processing your data


We will only collect and process personal information from you on two bases:

  • Where we have your consent to do so

  • Where the processing is in our legitimate interests and not overridden by your rights.

 
Data sharing


We may engage third parties to assist us with some of our data processing. These companies process data on our behalf and on our instructions. In these cases we require that these third parties comply strictly with our instructions and with data protection laws, for example around security of personal data. Other than this we will not sell, trade, or otherwise transfer to outside parties your personal data.


Retention period for data 


We will only keep your personal data for as long as we need to in order to use it as described above, and/or for as long as we have your permission to keep it.


Request, modify or delete your personal data 


You can do the following at any time by contacting us via the email address or phone number listed below;

  • See what data we have about you, if any

  • Change/correct any data we have about you

  • Have us delete any data we have about you

  • Express any concern you have about our use of your data.


Storage of personal data 


We take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of your data.
 

Our website is hosted on the Wix.com platform and your data may be transferred to the United States to be stored on Wix.com’s servers. Wix.com is certified under the EU-US Privacy Shield Framework and stores your data on secure servers behind a firewall. 


Opt out of future communication 


If you wish to opt out of any future contact from us you can do so at any time by contacting us via the email address or phone number below.


Updates to this privacy policy


Any changes we may make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates.


Contact us 


The Market Formation Dynamics website is managed by Professor Jeroen Struben at emlyon business school. Should you have any queries about this privacy policy, please contact:
 

Professor Jeroen Struben
emlyon business school
23, avenue Guy de Collongue
69130 Écully, France

struben@em-lyon.com
+33 (0)4 72 18 68 33

Policy effective as of 20 June 2019

© 2019 Market Formation Dynamics